Online PR – strategic corporate communications online
Our online PR team supports companies in the B2B marketing and B2C marketing by means of professional online PR on and via the internet. Because of the digitalization and changes in the media landscape, the internet has become a very important means to reach the particular target groups of the corporate communications. The classic public relations activities and brand communication are changed by online PR and considerably extended, especially by social media marketing.

More success by social media marketing for online corporate PR
Thus, online PR bundles the know-how of several sub-disciplines. Online PR makes corporate communications, marketing communications and product communications faster, more cost-effective and most of all more target group-specific via new channels such as web sites, press portals, web 2.0 portals, social networks (Facebook, XING), Twitter, RSS feeds, corporate blogs, forums, newsletters, podcasts, videos, wikis and mashups. The messages of the corporate communications have to be created for many target groups in the language of the particular target group media optimizedly and distributed via very different channels.

Online PR by PR professionals and internet marketing experts
Our online PR agency advises companies in the strategies for online corporate communications, integrates the online PR into your marketing strategy and realizes the online PR activities so that the news about the company, brands or products are positively perceived both in the offline public and the online public and contribute to the company’s success. Our online PR professionals identify the appropriate online channels, design your news in compliance with your corporate strategy, distribute your messages into the most important online media and have your topics become the subject of your target group. Together with our internet marketing agency team, we will keep you informed about the latest trends and standards and will also assume potential technical implementations in online PR projects.

Your online PR advantages with our team of specialists from online PR, social media marketing and internet marketing:

• Greater coverage
• Target group-oriented address
• Faster and more cost-efficient spread of information and press releases
• Creation of a positive company perception and brand awareness
• Positive effects onto the ranking optimization of the corporate web site in search engines – especially for the search engine optimization (SEO), search engine advertising (SEA) and search engine marketing (SEM).

Our online PR services are:

• Consulting, conception and individual strategy draft for corporate online PR
• Target group-oriented determination of the online PR channels for different target groups (such as journalists, investors, customer groups, potential customers)
• Planning, implementation and performance measurement of integrated online PR campaigns
• Writing press releases and social media releases (messages for social networks) and distribution via press portals and social networks
• Editorial supervision and technical implementation for different online PR channels such as:
• Press portals,
• Press section in the web site,
• Internet sites and landing pages,
• Web 2.0 portals
• Social Networks (Facebook, XING)
• Twitter
• RSS feeds
• Corporate blogs
• Forums
• Newsletters
• Podcasts
• Videos
• Wikis
• and mashups
• Integration of online PR into the marketing strategy and the communications strategy of the company
• Supporting the search engine optimization (SEO), search engine advertising (SEA) and search engine marketing (SEM) by online PR articles and link building.