Predictive behavioral targeting – target group-specific advertising for more advertising effectiveness
Predictive behavioral targeting or just behavioral targeting enables companies to increase the advertising impact and the target group quality considerably. Our teams in the marketing research and the internet marketing consult you and organize predictive behavioral targeting online advertising campaigns with you. In the predictive behavioral targeting, the visitors of product sites on the internet are analyzed. For this, the data from the surfing habits of users are analyzed and combined with anonymous profiles. By combining the surfing habits with the anonymous profiles, you can use predictive behavioral targeting to determine a product-related buying behavior and thus increase the advertising effectiveness.

Advantages of predictive behavioral targeting:

• Increase in the conversion rates – more leads and sales
• Planning the online advertising target group-specific
• Greater coverage of the online advertising
• Increase in the advertising impact
• Minimization of waste coverage
• Determination of product-related buying behavior
• Consumers receive appropriate advertisement and feel better addressed

Our teams in the marketing research and the internet marketing support you by:

• Consulting and designing predictive behavioral targeting online advertising campaigns
• Integrating the predictive behavioral targeting into the internet marketing strategy
• Optimizing of current internet advertising campaigns by predictive behavioral targeting
• Completely organizing predictive behavioral targeting online advertising campaigns
• Measuring the performance of predictive behavioral targeting

Further information about predictive behavioral targeting.