(Essen, 23.10.2007) According to the Deutsches Institut für Wirtschaftsforschung (DIW) Berlin's meaning for the creative industry will increase. That's why mediadefine GmbH expands with an office in the centre of Berlin. Since October 10th, 2007, the agency offers business, communication and IT-consulting for Berlin and the eastern federal states right next to the "Alex".

mediadefine GmbH links the strategically important entrpreneurial domains business, IT and communication. For this purpose the enterprise from the Rhuhr area city Essen developed own software applications, but the company sees itself most of all as a platform for enterprises. Rüdiger van Hal, managing director of mediadefine, describes: "We always offer competent and comprehensive consulting and implementation, no matter whether you need a market entry strategy, an editorial system, enterprise flyers or a success control based on numbers. Here we link funded methods and creative concepts."

Berlin as gate to Eastern Europe

The aim of the capital office is to attend to the existant customers in eastern Germany superiorly and to gain new customers in the area of Berlin. Furthermore, mediadefine understands Berlin as starting basis for a market entry in Eastern Europe. Van Hal, who personally watches over the development of the Berlin office, explains:"Berlin is creative, but it also provides many centres of science and research." The main target group for the services of mediadefine are medium-sized enterprises. mediadefine also would like to form new cooperations with other agencies.

Consulting with a compehensive approach

Rüdiger van Hal, managing director, explains the approch of his company:"We distinguish our enterprise explicitely from mere consulting agencies and adveritising agencies. We create real overvalues for our customers by connecting consulting and implementation and by interlocking business, IT and communication. Here our approach is a clear advantage towards traditional consulting agencies.

Increase the success of medium-sized enterprises

Van Hal explicates the strenghts of his enterprises like this:"We are the correct contact person if you want to change your business model, introduce an E-Business strategy, a creative design, increase your productivity, marketing controlling or just be superiorly found in the internet." Further parts of the portfolio of the enterprise to increase the succes of medium-sized enterprises are the development of websites, the conceptional design of the internal and external communication, e. g. via customer magazines, and benchmark for different enterpreneurial branches.